This is bigger than my book launch.

When I wrote Start At The End, my goal was to help folks apply behavioral science in their everyday lives. And while it sold well and got good reviews, it was also an artifact fixed in time – the downside of books is that they can’t grow with you.

So in 2023, with the help of Lorraine Minister, I launched a full course with videos and practice exercises that built on the work of the book but updated it with my latest thinking. And after two years, we’ve earned enough to pay back our original development cost. And that means, as of today, the course is now available for free.

I recently gave a talk at GAABS about citizenship in applied behavioral science. Not how we serve the world (although that is important) but how we show up in our community, to advance the practice of applied behavioral science generally. My argument was essentially that we all need to do three things: learn (by advancing the field through scholarship), earn (by making the field financially viable), and serve (by giving back more than we take from the community).

But it can’t just be talk: if I believe it, I have to do it. And so, on my birthday, I decided that the best gift I could get would be to give something away. This course, which I so loved creating, is it.

Enjoy at https://mattwallaert.com/free-course/