Unit 1: Foundations of Applied Behavioral Science

This course is an intervention to create a behavior change in you!

We want you to:

• Focus on behavior as the outcome of everything you do. Parenting is a form of behavior change, management is a form of behavior change, designing a product or service are behavior changing activities.
• Use science as a process, because science produces reliable outcomes. Predictability is a huge asset when we’re building in the world.

Fall in love with the problem and not the solution. This will widen the solutions you come up with.

Whether you’re a behavioral scientist or a janitor, applied behavioral science is a lens you can bring to any role. As long as you’re trying to change behavior and are evaluating scientifically, you’re doing applied behavioral science.