I’m Matt Wallaert

and I believe behavioral science can change the world.

Behavioral Scientist and Entrepreneur

For over fifteen years, Matt Wallaert has been applying behavioral science to practical problems, from startup exits to the Fortune 500 to an array of pro-social side projects.  As one of the first behavioral scientists to leave academia and work in industry, he’s given hundreds of talks on the science of behavior change at the UN, SXSW, and beyond.  He was most recently the healthcare industry’s first Chief Behavioral Officer at Clover Health, a Medicare Advantage plan changing the model of insurance by changing behavior, where he directed one of the world’s largest behavioral science teams, combining qualitative researchers, quantitative researchers, and project managers.   His side projects consistently focus on the unrepresented, like GetRaised.com, which has helped underpaid women ask for and earn over $3.1B in salary increases.

In his new book, Start at the End: How to Build Products that Create Change, Wallaert details a science-based process to create behavior change that can be implemented in organizations of any size and industry.  Filled with colorful examples from his own work and plenty of cursing, the book is an approachable guide to putting behavior back at the center of everything we build.

“If behavior is your outcome and science is your process, you’re a behavioral scientist.  No PhD required.”

Meaning at work, cancel culture, and the employment crisis of perfection

Almost seven years ago, I gave a TEDx talk that would prove to be prophetic.  The focus was on trying to resolve two seemingly irreconcilable facts: that many new college graduates were unemployed and yet there were abundant job openings…

Team design, TMNT-style

Teenage Mutant Ninja Turtles.  Spice Girls.  Cowboy Bebop.  Epic squads make for great storytelling.  But the reason they’re compelling is essentially the same: optimum distinctiveness. When we think about identity,…

What to ask a company during your interview

(I'm vocal in my support of the work First Round Capital has done to help the entire entrepreneurial ecosystem and the First Round Review is a big part of that. When they asked me for thoughts about what candidates should be asking in their…

Help is free!

Matt never charges speaking or consulting fees.  If you are approached by an agency or individual who claims to be able to book him, ignore them and email his team directly.