I believe that applied behavioral science can change the world…but only if people know how to do it!

So along with Lorraine Minister, I created a video course that teaches my SIDE process for changing behavior in any context. After two years as a paid offering, we earned enough to cover Lorraine’s original development costs and so as a birthday present to myself, I made it free for everyone starting in 2025.

The course is meant to be completed over a six-week period, one module per week, 20 minutes per day. While it can be used anyone, it is tailored for product managers, designers, and entrepreneurs. I recommend that you join the Slack before starting, so you can find others to learn alongside.

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Foundations of applied behavioral science

    •  What applied behavioral science is
    •  Why applied behavioral science is critical to business
    •  Making decisions based on evidence
    •  Introducing the BeSci process SIDE

As the only free applied behavioral science course of this depth taught by an experienced executive (rather than an academic), this is a unique offering. But it is only possible because of those first learners who agreed to pay for it.

My appreciation goes out to Jeremy de Constantin, Gabriela Bleuler, Deb Braidic, Loz Tyler…