Unit 1: Foundations of Applied Behavioral Science
Lesson 2: Where does behavioral science fit in business?
Every business is a behavior change business.
A typical business consists of three key models: business, behavioral, and operational.
Innovation can occur in each of these three parts of the business. The focus of this course is on innovation within the behavioral part of the business.
Activity:
Choose a well-known brand. What are it’s business, behavioral, and operational models?
Remember, the business model is what behavior they monetize and how. For example, Spotify monetizes listening through ads and subscriptions.
The behavioral model is how they change that behavior. Spotify makes listening easier by making it available anywhere, anytime.
And the operational model is how they scale that change. Spotify has licensing agreements, legal teams, data centers, etc.