Unit 1: Foundations of Applied Behavioral Science
Lesson 3: Making decisions based on evidence
At this point, most leaders would tell you they want to make evidence-based decisions. At the same time, most of us would agree that the majority of the decisions aren’t being made that way. Behavioral science is a method for bridging that gap.
Science is a beautiful, human-designed process for creating reliable outcomes. It works by reducing bias and generating evidence that can then be tested through experimentation. So when you use a scientific approach, decisions can be made on evidence rather than the HiPPO (HIghest Paid Person’s Opinion).
Activity:
Think of an example from your experience of when a decision was made either with or without evidence.
• How was the decision made?
• What was the outcome of the decision?