Unit 5: Evaluation and Measuring Change

If a pilot doesn’t change behavior enough to scale, the next steps depend on where it fell short. Revisit the three gates.

If the pilot didn’t change the pressure…

• do the pilot again – maybe it was a bad day and you had happened into a null result
• try a new pilot where you turn up the volume on what you were doing – maybe it was too subtle and you need to be more direct
• try a different intervention on the same pressure – maybe it just wasn’t the right idea

If the pilot changed the pressure but it didn’t change the behavior…

• try a new pilot where you turn up the volume on what you were doing – maybe the behavior doesn’t change unless the pressure change is big enough
• try a different pressure – maybe it simple wasn’t as impactful as you thought it was
• review your insight evidence – maybe the pressure was misinterpreted and reexamining it will lead you to a better pilot

If the behavior changed but it wasn’t enough change…

• you guessed it…turn up the volume – if you got some change but not enough, you might just need to go bigger
• try a different intervention on the same pressure – you know the pressure leads to behavior change, so maybe you just need a different way to change it
• try a different pressure – if you keep getting some change but not enough on the same pressure, it might be time to look for something more impactful