Unit 3: Insights and the Current Behavioral Balance
Lesson 2: Promoting pressures for eating M&Ms
There could be many promoting pressures for eating M&Ms. Here are some examples:
- taste
- satiation (hunger)
- mouthfeel
- caffeine
- sugar
- social
- fun
- brand identity
- color
Activity:
How did your promoting pressures compare against this list?
Did you think of any that aren’t on there?