Unit 4: Design and Potential Interventions

Labeling is a way of changing perception without changing the product, but there are lots of other ways to change perception.

Here are some no hand ideas for reducing the perception of dishealth:

• compare to other products, for example, M&Ms have fewer calories than a Snickers
• emphasize the health benefits, for example, M&Ms makes you happier and depression is a bigger risk than a few calories, so it actually improves your health