Unit 2: Strategy and Writing Behavioral Statements

You can have multiple behavior statements across a company. They can vary by audience, motivation, and/or behavior: one person might be responsible for getting new customers to do the behavior and another to get existing customers to repeat the behavior.

The point of a behavioral statement is allow us to create that kind of clarity because that’s going to unlock something really powerful in your organization. Every single one of us wants to come to work and do our work with autonomy, we want to make choices about the things that we do, but we can’t do that if we don’t have a way of holding people accountable. Behavioral statements create those “swim lanes” that help people know how they will be judged.