Unit 6: Implementing SIDE

Let’s recap!

The 3 business models

1. A business model: what behaviors you need to change to create the impact you want.
2. A behavioral model: how you make those behaviors more likely in the world.
3. An operational model: how to scale and operate the business.

Behavioral science touches in all of these models with the main emphasis on the behavioral model.

The SIDE process

You learned about each stage of the SIDE – Strategy, Insights, Design and Evaluation.

• Strategy: getting clear with stakeholders defining the behavior we’re trying to change and how we’re going to measure it.
• Insights: using the 5 behavioral groups, always, never, sometimes, started, stopped to research your audience and map out the pressures that change behavior.
• Design: designing interventions around the pressure map, including both promoting and inhibiting pressures.
• Evaluation: doing cheap, easy, and fast pilots to check if the designs work and if they should be scaled.

By using a scientific process we can fail forward, learn from our mistakes, and avoid scaling what doesn’t work.