Unit 6: Implementing SIDE
Here are a few tips for each phase.
Strategy
- Start with a little training, get your stakeholders excited about how you’re going to work together
- Onboard any new people throughout
- Get a draft behavioral statement from your stakeholders in the first meeting
- Don’t start with a meet and greet, get straight into the workshop
- Get disagreements about the behavioral statement out early
Insights
Quantitative
- Make sure you have access to the data you need as soon as possible
- Define your behavioral groups e.g. what does doing the behavior sometimes or stopped mean? Make it quantifiable so that you are and the qualitative researcher as using the same definition the whole time
Qualitative
- You need to interview around 3–5 people from each of the behavioral groups (Always, Never, Sometimes, Started, Stopped) so plan and budget for between 15 and 25 interviews
- Don’t ask emotions or cognitions; ask about behaviors
- You can use “Tell me a time when you thought/felt X…” as a way to turning those into behavioral questions
Design
- Make sure every single intervention is connected to pressures
- Don’t accept something just because it sounds like a good idea
Evaluation
- Gather evidence from the pilot
- Celebrate what doesn’t work, that’s also a success (it’ll save money and time)
- Be clean with the results, don’t skew them for influence
Activity:
Look over the tips. If you think back to your own work, is there a time when you failed to do one of these? What happened? What would you do differently now?