Unit 3: Insights and the Current Behavioral Balance
Lesson 8: Examples of insights from research
When you generate pressures using research, you may discover new insights that cause you to challenge your own assumptions about why people do things. That’s a good thing!
Activity:
It’s best not to assume what pressures will change behavior; the more we can go in with a blank slate, the more likely we are to find something novel that hasn’t been tried before.
When has something unexpected changed your own or someone else’s behavior?
What was the underlying pressure that caused that behavior change?