Books: Psychology
After I give a talk, particularly about psych and behavioral design, people frequently ask me if I’ve written a book they can read to find out more.  Since I haven’t managed that yet, here’s a list of non-fiction books that I’ve found particularly useful.  Full disclosure: many of these authors are also friends and while I have no financial interest in their success, nor did they ask for these endorsements, I still hope their books sell well.

Strangers to Ourselves by Tim Wilson
Predictably Irrational by Dan Ariely
The Paradox of Choice by Barry Schwartz
Stumbling on Happiness by Dan Gilbert
Thinking Fast and Slow by Danny Kahneman

Books: Fiction 
As I’ve discussed before, I read very little non-fiction that isn’t a scholarly article or something written by a friend.  Fiction has profoundly changed the way I live and work.  Here are a few books you might consider reading.

The Last Days of Night by Graham Moore
The Bean Trees by Barbara Kingsolver
Interpreter of Maladies by Jhumpa Lahiri
Neuromancer by William Gibson
Ender’s Game by Orson Scott Card
Green Mars by Kim Stanley Robinson
Blindness by Jose Saramago
For Whom the Bell Tolls by Ernest Hemingway