Projects

I believe in work worth doing and while sometimes that’s advising, mentoring, and speaking, there is no substitute for actually building. I’ve always got a few things in development and if you’re ever interested in putting your shoulder to the wheel, shoot me an email and let’s get it done.

YouAreFreeToChoose
Initially a response to the Trump administration’s Muslim Ban, YouAreFreeToChoose is built on a simple principle: it is very difficult to make people want to do the right thing, but you can change behavior by making the right thing easier to do.  By reminding people that complicity with tyranny is a choice and then providing a safety net of volunteer lawyers and recruiters to minimize risks to liberty and livelihood, we can make it easier for people to exercise their natural instinct to refuse directives that are against human decency.

GetRaised
Born out of frustration with the gender wage gap, GetRaised is designed to help people find out if they are underpaid and do something about it.  It was specifically created with goal not of encouraging people to want pay fair pay but simply making it easier to achieve.  It boasts an over 70% success rate, with an average raise earned of $6,500, totaling over $2.3B so far.

SalaryOrEquity
Women and the underrepresented are less likely to accept startup offers partly because they typically include a large component of equity in the compensation, which triggers risk aversion.  SalaryOrEquity is a simple tool that can be used with a job offer to quantify equity as an approximate salary, using vesting, risk multiples, and dilution.

Churnless
Founded in 2009 and exited in 2012, Churnless was a behavioral science technology design/build agency.  We created behavior change tools for everyone from the AARP to Playboy, built research-based side projects (including GetRaised), and introduced behavioral science to the tech community.  We also had a small incubator that gave rise to a New York Times bestselling book, several successful startups, and a lot of laughs.

Thrive
Launched in 2008 and sold to LendingTree in 2009, Thrive was the opposite side of the coin from competitor Mint.  While they focused on charts and graphs and appealed mainly to high net worth white males, we built a behavioral finance algorithm that helped the average consumer increase their credit score by fifty points in six months, through smarter spending and the application of savings against debt.