Overheard in NYC: iPhone 5 maps suck

I’m convinced that a marketer could learn everything they need to know about their brand just by walking through NYC neighborhoods and listening to peoples’ conversations.  For example, today I heard someone tell someone not to get the iPhone 5 because “the maps suck” and that’s most of what they use their phone for.

I also heard a woman tell another woman that she had to register to vote because it was important.  It was a good day in NYC.