Matt Wallaert speaking at TEDxUtrecht


Read: Matt at Requests for Startups.
Listen: Matt on This Is Product Management.
Watch: Matt at Virgin Disruptors.

Matt Wallaert is a behavioral scientist and entrepreneur focused on building products and programs that change behavior to help people lead better, happier lives and teaching others to do the same.  He started in academia, built and sold two startups, then went to Microsoft to build products at larger scale. After becoming a director at Microsoft Ventures, he left to spend more time with his one-year-old son.  He can be reached at

A published academic who continues to collect data and remain active in academia, Matt believes that research is only as good as its application and prefers to make change through responsible private enterprise.  In addition to his job as Chief Behavioral Officer, he continues to build side projects, mainly oriented toward tools that correct for social inequities (particularly around gender and race), and is an active advisor to startups with underrepresented founders.

Currently located in New York City (and a dedicated Harlem advocate), Matt prefers cowboy boots to dress shoes and Legos to blank paper.  He also wears a uniform of used clothing that a script buys for him on eBay.  He is a dedicated Oregonian and believes strongly that the Pacific Northwest is the best possible place to live.  He is a graduate of Li Po Chun United World College of Hong Kong (IB) and Swarthmore College (psychology and education), spent some time in a PhD program at Cornell University (social psychology) before joining his first startup, and is husband to Stef, father to Bear, brother to Josh, brother-in-law to Jelena, uncle to Sava and Teo, and son to Rick and Jo.

Matt Wallaert speaking at TEDxUtrecht

Matt Wallaert speaking on black

Matt Wallaert in the Seattle Times

Black and white headset of Matt Wallaert

an N of 1: in statistics, a sample size of 1 has almost no validity. in life, this is less true.